Brand and its audience and the proposal and justification of a set of Essay

Brand and its audience and the proposal and justification of a set of marketing communications to enhance the brands equity with its target publics - Essay Example Tiger Beers global flavor pleases their palate. Majority of the Tiger Beer market is composed of the younger age brackets representing a potential increase in demand in the future. This market segment holds 35 percent of the UK population (National Statistics, 2009). The taste preference of UK people is also a consideration for Tiger Beer. The crisp, sweet beer offered is especially catered to the UK taste. More choices in terms of flavor offerings is now the name of the game with UK taste buds becoming harder to please and more fickle. The bulk of customers who purchase Tiger Beer, come from the class C socio-economic level, who are composed of lower C or middle income earners. Even in bars that are in high-end market locations, the bulk of customers drinking Tiger Beer are people of average income who are looking for a different taste away from the usual Carlsberg or Heineken. Employees and blue collar workers treat themselves to Tiger Beer because of its relatively affordable price, distinct taste, and colourful design. Furthermore, UK people love to drink and since are they are naturally collectivistic and fond of group gatherings, beer is their means of getting together to talk and mingle with others. In fact, beer has been one of the bases of the UK men’s social life (Tai, 2008). Brand Positioning can be defined as the particular position in which the brand defines itself as capturing in the competitive field (Kotler, 2004). Positioning refers to differentiating brand attributes, consumer benefits and target segments, individually or collectively. With regard to Tiger beer, the beer market that Tiger beer is positioned towards can be defined by its appeal to a specific market segment, its unique taste and lower price. Tiger Beer has been very profitable in the UK, because the brand has employed the British appeal for the exciting and unusual to its advantage.

Interview analysis Essay Example | Topics and Well Written Essays - 1250 words

Interview analysis - Essay Example Interviewing Joe, a native resident of Florida, whose early childhood witnessed the effects of Cuban immigration, gave me an insight to the situation back then. It also interested me that what opinions, today after so many years do these locals have regarding the immigrants. Talking about Joe’s early life, he told me he was born in 1959 in Coral Gables. The house he was born in belonged to his mother’s parents which they had bought in 1953. Soon his parents moved out, buying a new house and were not living with Joe’s grandparents anymore. Out of the three houses he lived in, his oldest house, in a further west location, was declared unincorporated during the 1960s. Recalling the name change of the county from Dade to Miami-Dade which was accompanied with the voting of several people exercising their home rule powers, Joe called it ‘one big change in my life’. Joe agreed that the name change validated the acknowledgement of Miami as being internationally recognized and that ‘Miami-Dade County is the most popular County in Florida. He believes that during his lifetime, Miami has become more internationally accessible with loads of immigrants flocking in and people of different races seeking residence in here. I continued the conversation, delving further into the topic of immigrants which he brought into discussion. I asked him that living in Miami-Dade County since his childhood; his interactions with immigrants, specifically Cubans may have been numerous. To this, he started narrating me what had happened on the arrival of two Cuban immigrants when he was in primary school. The whole school threw them a party, welcoming them, since they were the very first Cubans to come to his class and school, Joe told as he indulged in a recollection of memories from his childhood with a smile on his face. I was curious to ask him whether they were very good friends with him or not. On my inquiry Joe let out a little laugh and told me that yes

Nursing care during Primary Angioplasty Essay Example | Topics and Well Written Essays - 1750 words

Nursing care during Primary Angioplasty - Essay Example Details to be collected typically include – onset duration progress of cardiac symptoms, similar complaints in the past, any other major illnesses like diabetes, hypertension, medicines with dosage, previous surgeries, any allergies, etc. Details are provided to the respective physician and orders noted accordingly. Meanwhile the patient and the relatives are provided counseling and assurance. Coronary Angioplasty is planned in this patient to widen the occluded coronary artery. These arteries supply blood and oxygen to the heart muscles. These arteries get occluded due to fatty tissue or atheroma resulting in reduced blood supply to the heart causing chest pain. Angioplasty is performed to open up the blocked vessels by compressing fatty tissue against anterior coronary vessel wall. This procedure helps to improve blood flow through the vessels to the heart muscles and helps in relieving chest pain. Also, this procedure is advised when - a. Medicines like calcium channel bloc ker, beta adnergic blockers or nitrates fail to correct coronary heart disease symptoms (NICE technology appraisal guidance 71) or b. There is recurrence of chest pain post CABG (Coronary Artery Bypass Graft surgery). Coronary angioplasty can be planned procedure or an emergency procedure in the case of heart attack and unstable chest pain with acute myocardial infarction. (Coronary Angioplasty and Stents) This operation is performed either through radial artery or femoral artery. Radial route is more popular in recent times because radial artery is easily accessible and palpable. Its superficial location makes it easy to compress to achieve homeostasis later on. Normal Allen’s test ensures dual blood supply to hand. So in case of bruise to radial artery or radial blood flow shunt, hands will still receive perfusion through Ulnar artery without feeling any damage. There is less chance of nerve injury in radial method. This approach provides comfort to the patient as it allows them ability to mobilize. It is easier for the patient to notice and control any bleeding from the radial incision, the femoral artery lies deeper in leg, so compressing the artery is difficult and by the time hematoma is noted bleeding would be significant. Radial artery method is cost effective too. (Radial Approach to Cardiac Catheterisation). Coronary Angiography is performed with the Angioplasty in an emergency. Angiogram allows doctor to look inside coronary arteries and find out how severe and where the narrowed areas are. (Coronary Angioplasty and Stents) Patient is advised what medicines to be avoided on the day of the procedure, such as aspirin or any anti coagulant, which medicines should be stopped few days before the procedure and what additional medicines need to be taken. He/she is also informed about the details of the procedure along with the effect of anesthetic drugs during and after the procedure. Doctor explains about the nature of pain the patient may have. Nu rsing staff ensures that patient would not eat or drink anything 4 -5 hours before the procedure. Proper consent is taken from the patient and relatives informing them about the complication involved in it. Nursing staff prepares the patient for the procedure by checking

The Joe Salatino President of Great Northern American Case Study Research Paper

The Joe Salatino President of Great Northern American Case Study - Research Paper Example Perception and attribution are of greater significance in comprehending and administering of the organizational behavior, since all the decisions along with behavior in Great Northern American tend to be impacted by the way in which its members interpret and make meaning out of them. When an individual observes people, he/she tries to identify the reasons behind the persons behaving in certain manners. The basis of the attribution theory is that an individual wants to understand the reasons behind the actions that he/she is taking and others take. An individual further wants to attribute reasons to behaviors he/she observes instead of assuming that these behaviors are random. It is quite significant to mention the fact that attributions are crucial for Great Northern American since perceived reasons of behavior may impact managers’ and employees’ judgments and actions. Joe Salatino perceives the fact that in order to keep the sales force motivated and dedicated, it is q uite significant to spend money on commissions and bonuses. It is worthy of mentioning the fact that there are two forms of attributions. They are internal attribution and external attribution. The internal attribution is likely to take place when an individual believes that a particular behavior has been chosen freely, it was deliberate in nature and was quite low in terms of social desirability. When the salespersons at Great Northern American are not capable of handling the self-starting selling intensity, they may leave the company because of their dissatisfaction level. Such behavior is generally called internal attribution. On the other hand, an external attribution takes place when it is believed that the behavior was not freely selected and it was unintended. For instance, despite Joe Salatino offering his employees with bonus and commission for good job done, if the employees demonstrate the tendency to leave the organization, then it can be identified as external attributi on (Martinko, 2004). It is found that Joe Salatino felt that his employees were not much effective. Some employees were functioning very effectively and were earning more than the salary of the top producers because they were capable of generating huge sales for the company. On the other hand, most of the employees were leaving the company since they were not capable of handling the ‘self-starting selling intensity’ and disorder. In addition to these, Joe Salatino noted that it took for an employee a year to develop good account base. When Joe Salatino confronted with these issues he tried to realize what caused those events. When Joe Salatino experienced unpleasant outcomes, attributions could assist him in identifying and avoiding the behaviors as well as other factors that led them to happen. On the contrary, when Joe Salatino experienced pleasant outcomes, he would prefer understanding the behavior that led to such actions of the customers as well as employees. It c an be noted that such attribution and perception theory can assist Joe Salatino to identify what actions the company must take in order to bring significant improvements in the behaviors of the employees whose performances have been below satisfactory level in comparison to those employees whose performances are satisfactory. Therefore, it is the proper understanding of the behavior of

Philosophy of Man Essay Example for Free

Philosophy of Man Essay

Predatory pricing of petrol Essay Example for Free

Predatory pricing of petrol Essay Supermarket price wars are putting Britain’s small petrol stations out of business at the rate of one a day. Sainsbury’s, Tesco, Asda and Morrisons have this year embarked on a war to attract hard-hit consumers and the price of fuel has been central to their campaign. Morrisons is offering loyalty points on its new fuel card while Asda has launched a price comparison app for mobile phones to convince shoppers it has the cheapest fuel. Both Sainsbury’s and Tesco have offered money-off vouchers for petrol customers. The Retail Motor Industry Federation (RMI), a trade association representing the interests of 6 000 small petrol stations, is hoping the OFT inquiry will support its members, who believe that unfair and predatory pricing by the supermarkets and some major oil companies is making it impossible for them to compete. There are now about 8 000 small petrol retailers compared with 21 000 two decades ago and 40 000 in 1966. It predicts that in five years there will be very few independent petrol retailers left. The OFT inquiry comes at a time when the supermarkets have proved particularly effective at building up a huge stake in the petrol market. With the recession dragging on, households are keen to save even one or two pence a litre, particularly those families whose livelihoods depend on the use of a car. Between June 2007 and June 2012 – a period that saw  considerable crude oil price volatility – the price of petrol rose by 38% while diesel rose by 45%. In 2011, supermarkets accounted for 45% of total fuel sales from just 1 316 sites compared with 37.4 % in 2010. The OFT said the fuel market for Britain’s 33 million motorists is worth around  £32 billion a year, and accounts for 5p in every  £1 of household expenditure. But many have also blamed the Government and increases in fuel tax for soaring petrol prices. It takes 60% of the price of every litre of petrol in tax – the highest rate in Europe.

History Of The Scientific Method

History Of The Scientific Method Do scientists need the Scientific Method to perform a meaningful experiment? It is undeniable that the best way to solve a problem in science is through a series of steps that lead to the solution. Since early stages in the development of Science, scientists have had the need of following certain steps in order to solve problems they were curious about to research. According to historians, Isaac Newton was the first researcher to complete the early process of the scientific method. (Yahoo Answers , 2006) The history of the scientific method begins in the Greeks civilization.greeks were the first ones who used observation and measurement to learn about the world. Aristoteles was the founder of the empirical science, but the muslims were the ones who developed the scientific process. They became the promotors of the scientific method. Galileo Galilei is given all the credit for being the creator of The Scientific Method. Meanwhile Brtish, Italians, French, and the Germans contributed to the methodology during the 17th, 18th, and 19th centuries. Among them are James Bacon, Renee Descartes, and Isaac Newton. It was between 19th and 20th century when scientists such as John Dewey and Morris R. Cohen spoke about the scientific method in America. (Edmund, 2000-2009) The scientific method is the process of asking and answering a specific question by performing experiment and observing the results obtained. It involves a series of steps that go from identifying a problem to a conclusion and, therefore, the publishing of the work to the scientific community around the world. This process includes the following steps: Identify a problem, or ask a question. Gather information, which consist in researching about the topic. Find relevant information about the theme being investigating. Develop a hypothesis, which is an educated guess or prediction of what the researcher thinks might happen. Perform an experiment to prove the hypothesis, or educated guess. Record and analyze data to see if the hypothesis was right or wrong. If your hypothesis is wrong, the researcher has to go back the process and restate the hypothesis. When the hypothesis is right the scientist draw conclusions and then publishes his work. (Science Buddies, 2012) Identifying a problem and asking a question are the base of the scientific method. Without a question to answer there is no need to develop a hypothesis or develop an investigation. The research question, the problem observed is the base. The researcher questions himself why a phenomenon occurs. From this, the other steps in the scientific method develop. (Science Stuff, 2007) When gathering information, observation is fundamental. Observation includes the use of the five senses to collect data. In this step it is important to record the information that is relevant to the investigation. It also includes research about the topic. (Science Stuff, 2007) The hypothesis is an explanation of why the phenomenon occurs; it is the educated guess. It proposes a statement in the Ifà ¢Ã¢â€š ¬Ã‚ ¦Thenà ¢Ã¢â€š ¬Ã‚ ¦Because format. It is the scientists proposal to answer the question formulated at the beginning of the investigation. The hypothesis can be conceived as a prediction of what the scientist expects it is going to happen. (Science Stuff, 2007) The experiment is the step where scientists perform their tests and observe everything and figures out if the experimentation is going as they planned. In this step, different factors play important roles. These factors or variables are of great relevance in experiments. The variables can be independent, dependent, constants, and control. The independent variable is the factor that changes throughout the experiment. The dependent variable is the one that is being measured. In other words, the dependent variable could be the impact of the antibiotic on the bacteria. An independent variable is the presumed cause, whereas the dependent variable is the presumed effect. For example, if a scientist is investigating the effect of antibiotics on specific bacteria, the independent variable could be the amount of antibiotic used. The control is the standard of measurement in the experiment. It is a standard of comparison, the reference investigators use to compare their results. As scientists investigate, they need to record data while they observe the experiment progressing. They use different tools to record this data. Sometimes it is useful to keep a journal to record in a more detailed way what is going on in their experiment. Another important tool used by scientists when recording and analyzing data is charts and graphs. Bar graphs and pie charts get used frequently in science. These tools help visualize and display the information in a more effective way. (Science Stuff, 2007) The last step of the scientific method, draw a conclusion. In this step, scientists approve or reject the hypothesis formulated at the beginning. They conclude if their conjecture was right or wrong. In other words, the conclusion is a summary of the statements that have being proved throughout the experiment to answer the original question. In this step, it is required to have an answer, to tell if the hypothesis was true or false. In this conclusion scientists include the data that helped them confirm the hypothesis, but if the hypothesis was not confirmed scientist need to evaluate the process to find out what was the error. They should review everything that might cause a difference in results from what it was expected. (Science Stuff, 2007) In order to obtain a valid or reliable, scientists should repeat the experiment many times to see if the results are the same. This process could be tedious, but it will help confirm that the experiement is accurate. This helps find out if there was an error in the first experimentation. Performing an experiment only once does not provide enough information to comfirm or reject a hypopthesis. Scientist have used the scientific method to figure out explanations to different phenomenon. The scientist used the scientific method to come up with scientific laws and scientific theories. A scientific theory is an explanation of a phenomenon obtained by reasoning, observing , and experimenting. An example of scientific theory is Darwins theory of evolution. On the other hand, a scientific law tries to describe a phenomenon that occurs in nature. An example of Scientific law is E = mc ² referring to the speed of light in a vacumm. In most cases, scientists do not have the technology to model the phenomenon in study. But by studying and investigating it, they can conclude and formulate a scientific law. They have also used the scientific method to discover how technology affects the results in an experiment. When following the scientific method, technology has an important role. As technology has developed, scientists have had the opportunity to use it in their doings, being able to perform actions that facilitate the process. Technology affects science in a positive way, helping people gain knowledge. There are innumerable processes that are possible today thanks to the use of technology that were inimaginable long time ago. Many of the phenomenon that have been observed since ever have finally found their explantions just because of the application of technology in science. The scientific method is extremely important for researchers and scientists. They use the scientific method everytime they have a new discovery in science. The scientific method has 5 steps that are required for an investigation: identify a problem, research about the topic, formulate a hypothesis, perform an experiment, and record and analyze data from the observations made during the experiment. An extremely interesting fact about science is that it is not affected negatively by technology; on the contrary, technology is a useful tool in todays generation. As Robert M. Pirsig Traditional scientific method has always been at the very best, 20 20 hindsight. It is good for seeing where you have been. Its good for testing the truth of what you think you know, but it cant tell you where you ought to go. (Thinkexist, 1999-2012)